February 2009
800response, provider of vanity 800 numbers and web-based call tracking, has announced the winners of its 2008 Bull's-Eye Ad Awards which honors creative use of vanity 800 numbers like 1-800-NEW-RIDE and 1-800-ROOF-PRO in advertising campaigns.
This annual advertising contest evaluates customers' advertisements that include vanity 800 numbers in four media categories including radio, television, outdoor, and print/direct mail.
There is also a category for alternative ads, which includes everything from loyalty program materials to promotional items.
The sixth category evaluates 800response customers' ads submitted in multiple categories as part of an overall integrated advertising campaign.
"It was wonderful to get the phone call from 800response with the news we had won the first place for our TV ad with the vanity number, 800-GET-WINDOWS," says Sven Johnson of TrueNorth Home Systems.
"I was pleasantly surprised and felt a sense of accomplishment that the commercial was well put together. We certainly couldn't have done it without the help from our agency, Direct Impact Group. We've found many Maine homes need energy saving windows so why not 'get windows' from us to stop the energy draining headaches."
"2008 has been our most successful advertising awards season yet, with over 80 advertising samples submitted by our customers and their advertising agencies," says Laura Noonan, Vice President of Marketing at 800response.
"We are awarding five customers and three agency partners with top honors for their strategic use of a Custom 800 number in their advertising materials."
2008 Bull's-Eye Advertising Awards–1st Place Finishers: Best Use of a Custom 800 Number in…
Just Right Auto Sales & Direct Response Products with 1-800-NEW-RIDE
TrueNorth Home Systems & Direct Impact Group with 1-800-GET-WINDOWS
Precision Roof Crafters, Inc. with 1-800-ROOF-PRO
Ted A. Greve & Associates and The Sumner Group with 1-800-MY-DR-TED
Cell.Plus II, Inc. with 1-800-NEXT-CALL
Precision Roof Crafters, Inc. with 1-800-ROOF-PRO
According to Ted A. Greve, "We're honored to receive a Bull's-Eye Award for our print and direct mail campaign created with The Sumner Group. In addition to much improved name recognition with the vanity number, the call monitoring software from 800response offers unique tools to enable us to track our inquiries, create databases, and optimize our advertising budget."
Steve Hackbarth of Cell.Plus II, Inc., another first place winner in the contest says, "The Bull's-Eye Awards provides a great opportunity for us to showcase the creative ways we use our vanity number in our campaigns. The vanity number and monitoring services has helped us reach a broader market, and makes it simple for people to get in touch with our multiple locations."
Introduced in 2005, the Bull's-Eye Ad Awards pays tribute to the customers of 800response and their advertising agency representatives who use advertising prowess in choosing effective response-generating methods to execute successful advertising campaigns.
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