February 2009
Pop artist Lady Gaga has European audiences crazy over her act that opens for the Pussycat Dolls 2009 tour. But just as dazzling, from a staging perspective, is the mixed-media cityscape stage backdrop for her opener that stirs the imagination of concert goers.
The set features an urban scene complete with images of high rise buildings, sparkling city lights, smoke stacks that emit real smoke, illuminated billboards and brilliant video projection.
The creative force behind this is famed production designer Ray Woodbury of RK Diversified in Upland, California.
To fabricate this elaborate and complex backdrop, Woodbury selected Sew What? Inc., of Rancho Dominguez Hills, California, well-known throughout the entertainment industry for their custom theatrical drapes and fabrics. This was, in fact, one of several recent collaborations between Woodbury and the theatrical drapery manufacturer Sew What?
"This was an amazing project for us," said Megan Duckett, President of Sew What?
"We only had a few weeks to design, engineer and fabricate a custom backdrop that included wide-format digital printing, cut drops over mesh scrims, LEDs, built-in smoke lines, and a built-in projection screen–all of which has to be removed from the stage between acts."
Sew What? rigged the custom backdrop as an enormous Kabuki drape which drops to the floor when solenoids are fired from offstage. This allows the set behind it to be revealed.
Fabric materials used included Airtex for the digitally printed backdrop, Encore velour (which forms the backdrop for the main act as well) and Tiger Gauze mesh to support the cut drop.
“To create this drop,” says Duckett, "We had to look at the big picture and then start in the middle to assemble all the various components. We're always looking to match the client's vision no matter how simple or elaborate, and then find innovative ways to translate their ideas into the finished piece."
According to Duckett, Woodbury's response to the entire finished effect was "Phenomenal!"
"With each new project that challenges us, we discover new talents and capabilities in our team," said Duckett.
"Bring on the next one!"
This news message is supported by The Bazaar, a marketplace to buy and sell creative objects. Earn more revenue by selling your prints, downloadable images, or custom products. Set up your store today and stand a chance to have your products featured on DesignTAXI, towards millions of lovers of creative content!
