February 2009
Kodak has once again sponsored NBC’s ‘The Celebrity Apprentice’ for the second consecutive season, with its Kodak EasyShare Wireless Digital Frames.
"I'm delighted that one of the world's most innovative and beloved brands, Kodak, is returning for a second consecutive season as our partner on ‘The Apprentice’,” said Donald Trump.
“Last season they set sales records with their ink jet printers and this season, smartly, they are promoting digital picture frames–the wave of the future. Their CMO, Jeff Hayzlett, joined me in the boardroom last season, and I know first hand that great things are in store for Kodak in 2009.”
The relationship that Kodak has formed with ratings juggernaut ‘The Celebrity Apprentice’ will help continue to expand the company’s reach and broaden the audience for its products. Donald Trump and the celebrity cast will aid Kodak in their mission to educate people about Kodak EasyShare Wireless Digital Frames, frames that will wirelessly connect consumers to photo sharing sites including Kodak Gallery.
“Appearing on ‘Celebrity Apprentice’ last year helped Kodak to more than triple our installed base of inkjet printers to more than one million It’s a pleasure–and an honor–to return for what I’m certain will be an even more successful integration as we introduce our new wireless digital frames,” said Jeff Hayzlett, Chief Marketing Officer of Kodak.
The new Kodak EasyShare Wireless Digital Frames connected to Kodak Gallery and Flickr offer consumers the ability to enjoy all of their albums and “my friends” albums right on the frame. Wireless connectivity gives consumers seamless access to their memories–whether they are stored on a home computer or online. The intuitive Quick Touch Border allows users to get the latest news, weather, sports, and more in one touch.
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