February 2009
David Rockwell reinvents the set of the 81st Annual Academy Awards with custom designed Swarovski Crystal curtains that will create a sparkling rainbow illuminating the grand arch of the Kodak Theatre, a building Rockwell's firm designed seven years ago.
The curtains will shimmer with over 100,000 Swarovski crystals flown in especially from Austria and will stand an awe inspiring 60 feet tall and 100 feet wide.
This is the second time Swarovski crystal has graced the stage of the Academy Awards and this year promises to be even more of a stunning surprise with the curtains weighing in at three tons and being comprised of over 6,000 one-meter hand crafted strands.
"We could not think of a better partner than Swarovski to fulfill our vision of not just a curtain, but a frame to capture all the elegance, excitement and high-fashion that is the Academy Awards," added David Rockwell, founder and CEO of Rockwell Group.
"We have collaborated with Swarovski many times and the result is always breathtaking. This is yet another spectacular centerpiece."
"Swarovski is delighted to support the Academy of Motion Pictures and Sciences for the second year on what is undoubtedly Hollywood's biggest annual event," said Nadja Swarovski, vice president of Swarovski International Communications.
"We are especially pleased to collaborate with the esteemed David Rockwell on the magnificent Oscar set design."
"We embrace our commitment to supporting talent and creativity in the film industry and are especially proud of our long standing history of adorning stars from the red carpet to the silver screen."
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