February 2009
Zebra Technologies Corporation, a provider of specialty printing, automatic identification solutions and real-time locating solutions, has appointed Ogilvy Public Relations Worldwide (Ogilvy PR) as its new global agency of record.
The company will partner with OgilvyPR on corporate communications and product public relations programming for its two main divisions, Specialty Printing and Zebra Enterprise Solutions. Efforts will also include the consolidation of global public relations programming to ensure brand and message consistency.
"As the Zebra brand evolves, we need an agency partner that combines a deep expertise in technology PR and corporate communications with the thorough understanding of branding," said Tara Ryan, Vice President of Corporate Marketing at Zebra Technologies Corp.
"We felt Ogilvy PR is the right partner and were impressed with its ability to combine these disciplines, the global footprint and its understanding of the business challenges we face."
The global Zebra account will be led out of Ogilvy PR's Chicago office with support from teams in select markets around the world such as San Francisco, London and Singapore. Work is now underway in the U.S. and will roll out globally, beginning with select markets in EMEA and then APAC.
"We are honored Zebra Technologies has selected Ogilvy PR to support its global communications initiatives," said Luca Penati, Managing Director of Ogilvy PR's Global Technology Practice.
"Zebra Technologies' innovative and diverse products and solutions as well as its recent acquisition calls for the ability to effectively communicate across multiple disciplines. We look forward to working with Zebra Technologies to support the company's drive toward its business goals."
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