Mercedes-Benz Fashion Week in Sydney on MSN Video
Setting its sights on Australia, company will expand coverage internationally
IMG Media/TWI announced today it will take its fashion coverage to the next level, broadening its scope of events internationally by covering the IMG Fashion Asia Pacific produced Mercedes Australian Fashion Week (MAFW) taking place in Sydney from April 26 to 30, 2006.
IMG Media/TWI has pioneered extensive global broadband coverage of recent fashion weeks starting with its groundbreaking live coverage of Olympus Fashion Week in New York in February. The company has since produced programming on Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles. Both events benefited from comprehensive coverage of their shows, including fashion and lifestyle features, and each designers collection edited into two to three minute highlights all made available to MSN's 440 million users worldwide.
"This is our first step in broadening the scope of what we started in New York and LA and we are very excited to be bringing international fashion weeks and international designers to this global platform," said Bill Squadron, Senior Vice President of IMG Media. "Australia provides a perfect event to launch this initiative globally with and we are excited to be bringing these designers and their collections to the world."
The IMG Media/TWI team will travel to Sydney to produce designer and lifestyle features along with two to three minute highlights of every designers show posted just hours after they finish. The content will be available exclusively on MSN Video on demand in the US, Japan, Canada, the UK and Australia. IMG Media/TWI produced coverage will also be available to Motorola users in Australia, with a number of other new media and mobile partners still to be announced.
"This is tangible evidence of IMG FASHION's ability to provide real benefits to designers by giving their collections a huge online audience around the world through this global IMG initiative. It gives participating designers who are part of the official schedule or are businesses exhibiting in The Source@MAFW, exposure to fashion opinion leaders and customers around the world, as all the MAFW action unfolds" said Simon P Lock, Managing Director IMG FASHION Asia Pacific.
MAFW is the premier designer fashion event in the Asia Pacific region, attracting attention from the global fashion media as well as from international buyers and retailers. The event this season will feature the Spring/Summer 2006/06 collections of internationally recognized designers Akira, Wayne Cooper, Zambesi, Zimmermann amongst many others.
In addition to the coverage of MAFW, IMG Media/TWI produced programs on Olympus Fashion Week in New York and Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles are still available for purchase through iTunes.
IMG Media/TWI announced today it will take its fashion coverage to the next level, broadening its scope of events internationally by covering the IMG Fashion Asia Pacific produced Mercedes Australian Fashion Week (MAFW) taking place in Sydney from April 26 to 30, 2006.
IMG Media/TWI has pioneered extensive global broadband coverage of recent fashion weeks starting with its groundbreaking live coverage of Olympus Fashion Week in New York in February. The company has since produced programming on Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles. Both events benefited from comprehensive coverage of their shows, including fashion and lifestyle features, and each designers collection edited into two to three minute highlights all made available to MSN's 440 million users worldwide.
"This is our first step in broadening the scope of what we started in New York and LA and we are very excited to be bringing international fashion weeks and international designers to this global platform," said Bill Squadron, Senior Vice President of IMG Media. "Australia provides a perfect event to launch this initiative globally with and we are excited to be bringing these designers and their collections to the world."
The IMG Media/TWI team will travel to Sydney to produce designer and lifestyle features along with two to three minute highlights of every designers show posted just hours after they finish. The content will be available exclusively on MSN Video on demand in the US, Japan, Canada, the UK and Australia. IMG Media/TWI produced coverage will also be available to Motorola users in Australia, with a number of other new media and mobile partners still to be announced.
"This is tangible evidence of IMG FASHION's ability to provide real benefits to designers by giving their collections a huge online audience around the world through this global IMG initiative. It gives participating designers who are part of the official schedule or are businesses exhibiting in The Source@MAFW, exposure to fashion opinion leaders and customers around the world, as all the MAFW action unfolds" said Simon P Lock, Managing Director IMG FASHION Asia Pacific.
MAFW is the premier designer fashion event in the Asia Pacific region, attracting attention from the global fashion media as well as from international buyers and retailers. The event this season will feature the Spring/Summer 2006/06 collections of internationally recognized designers Akira, Wayne Cooper, Zambesi, Zimmermann amongst many others.
In addition to the coverage of MAFW, IMG Media/TWI produced programs on Olympus Fashion Week in New York and Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles are still available for purchase through iTunes.
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