February 2009
Canon U.S.A. has extended its sponsorship with the New York Yankees, one of the most storied franchises in professional sports, through 2011.
As part of the agreement, Canon will be the "Official Digital Camera, Copier, SLR Camera and Printer of the New York Yankees."
The sponsorship will include signage on Yankee Stadium's left field wall as well as a home plate rotating advertisement.
Additionally, as part of a special Canon promotional day, scheduled for May 20, the first 18,000 fans in attendance will receive a cap featuring both the Canon logo and Yankees logo.
"Canon and the New York Yankees are two iconic brands that have complemented each other well throughout our partnership over the last decade," said Jack Suzuki, Senior Director and General Manager, Corporate Communications Division, Canon U.S.A.
"Being partners with the Yankees as they usher in a new era with the opening of their new Stadium is going to be a gratifying and a proud moment for both brands. We hope to see many Yankees home runs hit over our sign throughout the season."
"We are excited to be continuing our long term alliance with Canon. It is a fully-integrated relationship from premium signage and a giveaway day, to the installation of Canon copiers in the Stadium's offices," said Michael J. Tusiani, Yankees Senior Vice President of Corporate Sales & Sponsorships.
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