February 2009
Contagious magazine has confirmed that its Deputy Editor, Jess Greenwood, will present a seminar titled ‘Mass + Niche: The Art Of Two-Track Branding.’
This seminar will examine how to make the most of mass communications whilst using digital technology and bespoke relationships to motivate a passionate group of brand loyalists–an approach otherwise known as ‘Two-Track Branding.’
"During an economic downturn, many advertisers will be tempted to slash their budgets for non-traditional work. Contagiouswill use case studies from all over the world to show that an integrated approach and a healthy commitment to experimentation will bring financial rewards to the bravest brands," says Greenwood.
As Deputy Editor at Contagious in the UK, Greenwood will showcase some of the most innovative, effective and non-invasive strategies and campaigns in marketing, branding, design, technology and pop culture.
She is a regular speaker at new marketing conferences, and has helped to build the Contagious consultancy, offering advice and insight to a number of clients from both agencies and advertisers.
Greenwood began her career teaching music in France and Italy before returning to London to work as a music producer. One more career change landed her in the advertising industry as Editor of The Reel (a monthly publication showcasing the best global creative in advertising, music videos and short films), before helping to launch the award-winning Contagious in December 2005.
Greenwood will be speaking on March 20.
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