February 2009
Nike Golf has kicked off a new commercial, ‘The Good Life,’ which celebrates the return of Tiger Woods to competition and highlights the winning performances of Nike Golf athletes in 2008. Woods has announced that he will compete in this week’s Accenture Match Play Championship.
“We had a great time shooting the spot together. We had a lot of laughs,” said Woods. “I’m now ready to play again.”
Radiating a fun, humorous, tongue in cheek tone, the commercial features Nike athletes Woods, Stewart Cink, Trevor Immelman, Anthony Kim, Justin Leonard and Carl Petterssen.
“This ad celebrates a significant moment in sport with Tiger’s return, but it also frames the winning successes that our Nike Golf athletes enjoyed in 2008,” said Cindy Davis, President of Nike Golf.
“It represents the breadth of talent that Nike has on Tour, while also bringing out their humorous and fun side.”
The 60-second ad highlights the Nike athletes enjoying their victory celebrations accompanied by satirical scenes modeling the ‘The Good Life.’ The final scene takes place in a locker room, where the Nike athletes are laughing and having a good time.
“I think we are all looking forward to getting him back and seeing what kind of shape he’s in,” said Leonard, a 12-time winner on the PGA Tour.
“You always want to compete against the best in the world out here and win.”
Accompanying the commercial is the song ‘Sunshine, Lollipops and Rainbows,’ performed by Lesley Gore. David Frankham gave direction and Wieden+Kennedy did production.
The commercial begins February 25 through March 1 on ESPN, ESPN News and The Golf Channel. The Golf Channel will air it immediately preceding Tiger’s first tee shot in round one of the Accenture Match Play Championship. The campaign will also be featured on www.nikegolf.com.
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