February 2009
Superfad has completed Comic Relief’s ‘Red Nose’ campaign by taking on the nose animation quota for both the charity and the BBC/red bee's cross media campaigns.
Commissioned to create a series of promos for TV, web and cinema, Superfad developed and animated the launch spots for the three iconic red noses (This One, That One and The Other One, new designs for 2009) and in doing so help developed the awareness campaign hand in hand with the charity. The animated noses also feature in the launch trailer starring the comic duo Simon Pegg and Nick Frost.
Says Superfad London, "Breathing life into the three noses was a lovely animation project, made all the more satisfying in the light of the incredible achievements of comic relief. It also helped that we kind of fell in love with the noses themselves and so channeled that love into making them move in a proper rubber nose authentic way. I think that makes us rubber animation pioneers."
’Red Nose Day’ aims to make a difference to the lives of thousands of people living in abject poverty, or facing terrible injustice, both across Africa and in the UK. From combating domestic violence to assisting people affected by HIV and AIDS, ‘Red Nose Day’ funds long-term projects that help people help themselves.
Since its launch 25 years ago, Comic Relief has generated over 500 million GBP for numerous worthy causes.
The main TV event broadcasts on BBC 1 on March 13.
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