February 2009
Ad Giants, Texas based online brand-management and marketing-services provider has announced a strategic-partnership with online marketing consulting tools provider, Moderandi Inc.
Ad Giants, which designs and develops online marketing execution and lead-generation tools, like ‘The ONE System’ for marketing brand management and ‘PitchRocket,’ a web-based sales-messaging engine; will combine forces with Moderandi’s ‘Consulting M.O.’ (CMO), a web-based platform which delivers detailed marketing planning tools and thought-leadership for consultants to use with their small to medium-sized business clients.
"The goal of our partnership with Moderandi is no less than the classic quest to create a whole that is greater than the sum of its parts," said David Farmer, Ad Giants founder and CEO.
"Our systems do a phenomenal job of delivering the execution and fulfillment tools our clients need to coordinate, distribute and fulfill their marketing programs; but now, through our alliance with CMO, we are able to offer our clients a complete portfolio of marketing planning and execution tools."
Jim Sagar, co-founder and CEO of Moderandi adds, "It's an ideal fit. Our marketing consultants have been looking for solutions that help them execute the plans and campaigns they develop with our platform. The Ad Giants product suite meets those needs."
As part of the agreement, Ad Giants will provide CMO. licensees with direct access to its marketing execution product suite. In return, CMO will provide complementary marketing planning and execution tools and marketing thought-leadership content.
Both parties will also cross-promote each partner's respective offerings, and have begun the process of integrating their products to provide users with a true one-stop resources for all of their marketing planning and executing needs.
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