February 2009
Helium, the world’s largest writing community, has partnered Hearst Newspapers, a division of Hearst Corporation.
Under the partnership, Hearst Newspapers will leverage Helium’s social publishing platform to cost-effectively access premium local and lifestyle editorial content.
Additionally, Hearst will employ Helium’s community debate feature to facilitate reader comments and better engage readers around the issues they are most passionate about.
Hearst plans to live with the Helium platform at two of its Connecticut newspapers, including the Connecticut Post shortly after this announcement.
“Hearst Newspapers includes some of the most respected and widely read publications in the news business today,” says Peter Newton, a former advertising executive of the Boston Globe and now VP of Business Development for Helium.
“We are excited to help this prestigious media company to easily and cost-effectively produce quality, custom, local and lifestyle content while also increasing their ability to engage readers and serve as a ‘virtual’ town meeting place.”
Utilizing Helium’s freelance Marketplace, Hearst Newspapers will be able to identify a stable of community stringers, who are compensated for contributing articles on a variety of topics ranging from wedding planning tips and great day trips with your kids, to seasonal gardening advice and concert reviews.
“Hearst is proud to be a pioneer in leveraging new models that will transform the newspaper industry,” said Lincoln Millstein, SVP for digital media, Hearst Newspapers.
“Sourcing Helium’s top-notch writers will allow us to continue to deliver superior local and lifestyle content to our readers while also taking the necessary steps to get our costs in line with today’s economic realities.”
Want to see what 24 hours of creative awesomeness look like? Click here.
This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.
