March 2009
The Franklin Mint has been awarded the 2008 Jordan Whitney Infomercial Award for its U.S. Presidential Dollars infomercial in the award’s ‘Best Collectible Infomercial’ category.
This is the mint’s first-ever infomercial production and it features Mel Arthur presenting the Franklin Mint’s 24K layered U.S. Presidential Dollars Collection in a cherry-wood finish box.
The Jordan Whitney Greensheet is an independent clearinghouse for up-to-date information on Direct Response Television, including infomercials, short-form direct response television commercials, the websites for these products, and the companies involved in their production and distribution.
For over fifteen years, Jordan Whitney, Inc., a Tustin, California-based research, consulting and publishing company, has been monitoring, ranking and critiquing direct response television commercials–both infomercials and short-form spot advertisements–as they appear on cable networks and select broadcast stations throughout the United States.
The company maintains a research tape library of over 60,000 individual infomercials and short form spots, with additions made daily. The Jordan Whitney "Greensheet" reports, which rank infomercials and spots and analyze their content, are read by subscribers around the world.
The Franklin Mint was one of twenty award-winners honored in this year's Jordan Whitney Awards.
The U.S. Presidential Dollars infomercial may be viewed athttp://www.franklinmint.com/videos/presidential_2min.wmv.
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