March 2009
Alberto Alessi is the third generation to lead his family's iconic design firm.
Founded and still based in Crusinallo, about an hour north of Milan, Italy, the firm remains privately owned.
In Alessi's view, both the ownership structure and the location of his company have imbued it with a strong tradition of artisanship - and given its designers the freedom to create as they see fit.
Together, those traits have allowed Alessi to produce some of the most popular houseware designs of the past few decades, as well as some of the most exclusive and sought-after ones.
Alberto Alessi talks about how to sustain innovation over decades - and why companies should take more risk.
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