March 2009
Pantone announced the availability of the Pantone Universe Limited Edition 09/63 Sneaker Collection.
Through an exclusive collaboration with SeaVees, purveyors of California Casual, the collection honors the introduction of the Pantone Matching System in 1963 by featuring seven vintage Pantone Colors from the original color palette.
In September 1963, Lawrence Herbert, Pantone's founder, created a unique system for identifying, matching and communicating colors to solve the problems associated with producing accurate color matches in the graphic arts community.
His insight that the spectrum is seen and interpreted differently by each individual led to the innovation of the Pantone Matching System.
Presently, the Pantone Name is known throughout the world and across a range of industries as the standard language for accurate color communication, from designer to manufacturer to retailer to customer.
For the first time in the company's 45 year history and through an exclusive agreement, Pantone has allowed an external design team into its hallowed archives.
SeaVees cofounders Steven Tiller and Derek Galkin selected seven vintage colors from the original Pantone Color guide for the latest shoe palette.
Chosen from the only authentic guide known to exist, the colors epitomize the cool, casual style of California in 1963.
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