March 2009
Corpcom has launched the Cavalli MasterCard, the first fashion-branded payment card to be issued on a global basis. Harnessing the brand power of Italian fashion designer Roberto Cavalli with Corpcom's global financial platform, the Cavalli Card will be first issued in Italy, with other markets around the world to follow suit.
The Cavalli Card is the first in a series of payment card initiatives between Corpcom and major luxury brands. It also marks the launch of a strategic partnership with MasterCard Worldwide, providing access to more than 28 million acceptance locations around the globe.
The power of the brand continues to grow in today's globalised world, with consumers increasingly looking for new ways to connect with their favourite fashion labels, sports clubs and bands. Already proven in the United States, co-branded credit cards offer a powerful medium for companies to increase brand awareness and gain a closer affinity with consumers.
"Up until now, the complexity of dealing with separate national banking frameworks has made it challenging to introduce co-branded payment cards on a global scale," says Hischam Telib, CEO of Corpcom.
With a global banking infrastructure already in place, Corpcom is uniquely positioned to offer brands a single global financial licence, supported by a turnkey payments platform that minimises costs for companies built around strong brands.
"Our model enables premium companies to reward customer loyalty, generate additional revenue and increase brand reach on a worldwide scale," adds Telib.
"Together with our partners we are truly breaking new ground for global brands and entering a market full of untapped potential."
The Cavalli Card represents a unique offering in the market, addressing the demand from lifestyle-conscious consumers for a payment product that combines tangible benefits with a luxury brand experience. Cardholder rewards include VIP service at Cavalli boutiques; access to an exclusive concierge service; invites to fashion shows and gala events; pre-sale privileges; and special product lines.
The concept for the Cavalli Card was developed by Corpcom, who will also be responsible for marketing the product, leveraging its extensive experience in managing tailored payment card products.
"This partnership between Cavalli, Corpcom, and MasterCard demonstrates how co-branded payment cards can enable premium companies to expand the brand experience for their customers", adds Frederic Conrads, Head of Co-branding at MasterCard Europe.
"Our market research proves that today's consumers demand payment solutions that go beyond 'one-size-fits-all' and through which they can express themselves."
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