March 2009
Toyota’s Toyota Matrix has signed to officially sponsor the 27th San Francisco International Asian American Film Festival this March in its continued efforts to support Asian American arts, this time for the second year in a row.
This is the largest festival of its kind in North America and this year features 100 films and videos
"Toyota is proud to support the Asian American arts community," said Dionne Colvin, National Advertising Strategy Planning Manager.
"Toyota's 'Moving Forward' symbolizes the passion for innovation and discovery, and that is what Toyota wants to inspire in these artists."
Of the many events that the automaker is participating in this festival, one highlight its involvement in the Festival Forum, which features a public outdoor feature film screening and performance event. Toyota will host several different activities at this forum and a Toyota tent will be the center of it all with a vibrant Matrix display and Toyota’s vehicles with video monitors inside to screen exclusive music videos.
Throughout the day at the tent, there will be live interviews and opportunities to meet and greet celebrities and filmmakers. The tent will also be equipped with a technology center where festival-goers can post live podcasts and webcasts. The excitement is then scheduled continue into the night at the Toyota Social Lounge after-party.
In addition to the Festival Forum, Toyota will be seen at various events through the week-long festival, including complimentary popcorn at special screenings, Matrix-designed t-shirts, and a Toyota car service that will shuttle guests from opening and closing night screenings to the after-parties.
To further enhance the Asian American film experience, Toyota developed its own cinema site, www.thedirectorschairsite.com which features exclusive interviews with Asian American filmmakers and actors and the latest movie reviews. Visitors to the site can retrieve information about the upcoming festival as well as see video footage from last year's.
For more information about the San Francisco International Asian American Film Festival, please visit http://festival.asianamericanmedia.org. And to find out more about the 2009 Toyota Matrix, visit http://www.toyota.com/matrix.
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