March 2009
AOL has launched Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies.
With this launch, Platform-A clients in Canada (http://www.platform-a.ca) now have a single point of contact to purchase and manage activity across Platform-A’s multiple digital marketing channels, improving the strategic impact of online campaigns.
Platform-A Canada aligns AOL’s existing Canadian advertising operations including: Advertising.com, one of Canada’s leading ad networks; and the AOL Canada media network, which includes AOL-owned properties and a number of third-party sites such as Canadian Driver, a leading online automotive magazine. This combination positions Platform-A’s ad network as the leader in Canada with an audience of 22.5 million unique visitors per month, reaching more than 93% of the online audience in Canada.*
“Today’s launch enables advertisers to leverage the strong Canadian presence established by the AOL Canada properties and popular niche sites, such as Engadget and TMZ.com from AOL’s MediaGlow publishing unit, which reach more than 10 million Canadians monthly, in order to reach a highly engaged audience of online consumers,” said James Prudhomme, Senior Director, Platform-A Canada following results from comScore’s January 2009 media metrix.
“With the scale and reach of our network, Platform-A Canada offers a cost-effective way for marketers to reach their targeted audiences at scale through the delivery of highly engaging and effective advertising for maximum value and results, which is crucial in today’s economic environment.”
Platform-A Canada also offers industry-leading technologies and a suite of products and services for Canadian publishers, including ad serving solution ADTECH and Quigo’s AdSonar sponsored link network.
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