March 2009
LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) has partnered the VH1 Save The Music Foundation for a one-year, multi-faceted partnership to promote the importance of music education.
The partnership will include check presentations at public schools around the county and a national year-long advertising campaign–'Come Together'–that was funded by LG Mobile Phones to raise awareness about music education and the positive impact it has on children's lives.
LG Mobile Phones kicked off this partnership by donating $150,000 to the foundation as a start.
"We are very excited to continue our partnership with the VH1 Save The Music Foundation because LG is passionate about the importance of music education," said Tim O'Brien, senior director of marketing communications for LG Mobile Phones.
"Together, we hope to continue to improve and restore music education in our public schools."
"Restoring music education in our public schools is an essential cause, and we applaud LG for its continued support of this worthy mission," says Paul Cothran, executive director of the VH1 Save The Music Foundation.
"It is important for people to recognize the central role music education has in a student's life and our hope is to help raise awareness through this initiative with LG."
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