March 2009
nFusion, one of the country's leading integrated marketing agencies, won six gold ADDY Awards and a special judges award for its work on the 2008 Hill Country Ride for AIDS (HCRA).
The multi-piece campaign won three gold ADDYs in the Public Service, Poster category, one gold for Public Service, Single Medium, one gold for Public Service, Mixed Media and one gold for Public Service, Non-Traditional for the Red Bike campaign.
In addition, nFusion won a special judges award for excellence in printing, shared with commercial printer The Whitley Company.
"This recognition is very exciting," said Scott Van Osdol, HCRA marketing chair and Austin Advertising Federation Vice President of Public Service.
"Earlier campaigns appeared in prestigious publications like Communications Arts and HOW International Design Annual."
"It's fitting that the nationally recognized creatives who judged the Austin ADDYs appreciated the fantastic work nFusion has done for HCRA."
"Thousands of lives have been profoundly impacted because of the work nFusion has done for the HCRA," added David C. Smith, executive director of the Hill Country Ride for AIDS."
"We know our success is a direct result of these campaigns, and we will always be deeply grateful."
This was the fifth year that nFusion has worked on the Hill Country Ride for AIDS campaign. In that time, donations have grown from $186,000 in the first year to $628,000 for the 2008 Ride.
"We're very proud to work with everyone at HCRA for this great cause," said John Ellett, CEO of nFusion.
"These seven awards are just further acknowledgement of the effectiveness of this campaign and the people it supports. We look forward to another successful year in 2009."
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