March 2009
It's time once again for the Atlanta Marketer of the Year (AMY) Awards, and B-to-B agency MLT Creative has made a stellar showing among the nominees, emerging as finalists in no less than five categories.
It marks the second year in a row that MLT Creative has garnered the most nominations of any agency.
"I knew the success MLT Creative had at the AMY Awards last year would be a tough act to follow," said Billy Mitchell, the agency's president and creative director, "but it looks like we have a good chance to do even better."
This time around, the Clarkston-based company earned nods in the areas of Integrated Marketing Campaign, Direct Response Mailer: 3D, Event Marketing and, finally, Visual Branding and Identity, for which they were nominated twice.
"To be nominated in the most categories is great," Mitchell said, "but it is especially rewarding to win in the categories specific to B-to-B marketing, which we were able to do last year and are hoping to repeat."
The nominations recognized recent MLT Creative campaigns for clients like Airgas, the country's largest distributor of industrial, medical and specialty gases and related equipment; and StoCorp., the world's leading manufacturer of exterior wall claddings.
These latest accolades come hot on the heels MLT Creative being named a finalist in the MAX Awards, honoring marketing's leading innovators in Georgia - once again for their work with Airgas.
Held by the Atlanta chapter of the American Marketing Association, the AMY Awards honor the best advertising the city has to offer.
According to the official website, "The AMYs celebrate more than just great creative - they reward companies that craft innovative strategies, unforgettable creative and produce outstanding results."
Past winners include Delta Airlines, weather.com and The Atlanta Journal-Constitution, as well as cable channels TNT and Cartoon Network.
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