March 2009
Aniden Interactive announces bagging five ADDY’s at this years awards recognitions.
The Houston-based, digital design agency won for a Gold ADDY for its work on HP’s Enging Room for MTV. This project involved developing a platform for viewers to create notebook designs for the annual Designer Series competition. This ADDY was accorded for the work showcasing the HP notebook with the winning design where the interactive experience allowed viewers to explore the design process that went into the creative, as well as an opportunity to meet the artist.
One Gold ADDY, two Silver ADDYs, and two Citations of Excellence were also awarded for the agency’s work on HP’s HDX product launch demo. The 60-second spot takes the viewer on a high-impact rollercoaster ride that created enormous buzz and excitement for the new HDX product offering.
A second Gold ADDY was also presented for the agency’s self-promotion Demo Reel showcasing a diverse portfolio of client work. This fast and high-impact video had the award ceremony crowd excited and cheering.
“We continually raise the bar internally for our creatives and it is a great honor to be recognized by the advertising industry for our work” says Bret Stout, Creative Director for Aniden Interactive.
"Our goal is always to bring creative and strategic thinking to every project we execute. We do this by leveraging and integrating platforms and technologies across all media to elevate brand perception that will result in a positive user experience–and being recognized by our peers for doing what we love is always an added bonus.”
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