March 2009
Luxury British automaker Bentley Motors has appointed Bentley Kuala Lumpur as importer and distributor for Malaysia.
This appointment is an important development for the brand as it continues to build a presence in the Asia Pacific. In addition to Malaysia, Bentley already has representation across South East Asia with dealerships in Singapore, Thailand and Indonesia.
“We are extremely pleased to announce Bentley’s return to Kuala Lumpur. The team at Bentley Kuala Lumpur have built one of the finest facilities that Bentley has to offer in the region and is testament to the professionalism and dedicated approach of our new partner”, says David McIntyre, Bentley Motors GM, SEA.
The new showroom in Kuala Lumpur will provide the perfect platform to present the entire Bentley model line-up which includes the Arnage Series, consisting of the Arnage T, R, RL and Azure convertible and the Continental Series featuring the Continental GT, GTC and the four-door Flying Spur.
Bentley Kuala Lumpur will also offer the exciting Speed versions of the Continental GT, Flying Spur and GTC convertible, all of which extend the appeal of the Continental Series to driving enthusiasts who place a high value on outright performance and agile handling.
The revival of Bentley in Malaysia after a year of absence has been achieved through Bentley Kuala Lumpur’s initial investment in a first-of-its-kind, 5,000sqft gallery in the heart of the capital’s city centre supported by a 7,000sqft service facility in Glenmarie, Shah Alam.
“In our goal to reposition the brand, we have made a strategic decision to set up a gallery at Pavilion Kuala Lumpur to form a new landmark in the heart of the golden triangle. Our new team is very passionate about the brand and we want to create an icon; the ultimate facility to inspire our visitors through images and information, allowing them intimate access to the world of Bentley, its glorious past, present and future,” said Jerry Lee, Bentley Kuala Lumpur Brand Director.
To commemorate the return of Bentley to Kuala Lumpur, special arrangements have been made to present a rare and unique opportunity for Malaysians to view two symbolic racing cars of different eras; the 1924 Bentley 3 Litre Speed; the first Bentley model to win Le Mans, and the 2001 EXP Speed 8; the car that heralded Bentley’s return to racing after 71 years. The 2009 Model Year Continental GT and Continental Flying Spur Speed will also be presented during the private opening event.
Apart from new and bespoke Bentley models, Bentley Kuala Lumpur will also retail Approved Pre-Owned Bentleys, with service support, to cater to the demand expected in the pre-owned market.
With a clear objective and a team with sound experience in the upper luxury automotive industry, Bentley Kuala Lumpur is well positioned to ensure the success of the Bentley marque in Malaysia.
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