March 2009
Saatchi & Saatchi Greater China’s chief creative officer Edmund Choe has been chosen to join this year’s Titanium & Integrated Lions jury in Cannes.
The jury, regarded as the top panel for the event consists of the most leading edge thinkers from the advertising industry, renown for driving new paths in creative communication.
During his 17 years at Saatchi & Saatchi, Choe won major awards across various media: print, posters, outdoor, tv and interactive, with some of the most memorable work as that for Toyota Asia which not only made it into award annuals but to DVD street vendors as well.
Choe’s other highly innovative work includes a campaign for Mead Johnson that helped young Asian mothers overcome traditional taboos and a popular cartoon series for Cheezels (Danone) that went on to beat the ratings of Spongebob Squarepants!, a highly popular cartoon.
With the addition of Choe, this brings the total number of judges from the Saatchi & Saatchi Network at this year’s Cannes Festival to six, with representation across a wide spectrum of Cannes disciplines.
From the Saatchi & Saatchi Network at Cannes Lions are:
Film category: Steve Back, ECD, Saatchi & Saatchi Australia
Press category: Gerry Graf, CCO, Saatchi & Saatchi New York
Media category: Yossi Lubaton, COO, BBR Saatchi & Saatchi Israel
Cyber category: Laura Sordi, Senior Copywriter, Saatchi & Saatchi Italy
Radio category: Andre Faria, Creative Director, F/Nazca Saatchi & Saatchi Brazil
Titanium & Integrated category: Edmund Choe, CCO Greater China, Saatch & Saatchi China
The Titanium & Integrated Lions category launched in 2003 has become the most challenging category of the annual Cannes Lions event and the most sought after of all the awards.
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