March 2009
Mark Tutssel has confirmed his presence at this year’s AdFest in Pattaya.
Tutssel will present in his seminar titled ‘Wildfire: Creativity With A Human Touch,’ where he will talk about living in a ‘People Era.’
“Everything that matters in the advertising business begins and ends with two things–people and behavior. Wildfire brands understand this better than any, and are themselves built and defined by the people who buy them–people with the imagination, tools and enthusiasm to share their feelings and opinions about their favorite products with their peers,” says Tutssel.
“This year at AdFest we will identify some of the most successful brands of the 21st century. We'll explore new forms of advertising that feel more like real life than marketing. We'll talk to people from all over the world about what they expect in return from the brands they invest their valuable time and money in. We'll show what turns a buyer of your brand into an advocate.”
Tutssel is Chief Creative Officer at Leo Burnett Worldwide. His work has garnered major creative accolades including the prestigious Cannes Grand Prix and 40 Cannes Lions.
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