March 2009
Local Insight Regatta Holdings, Inc. (LIRH) and AT&T Interactive have announced that The Berry Company LLC, a wholly owned subsidiary of LIRH, has expanded its local advertising reseller agreement surrounding AT&T Interactive's Yellowpages.com advertising products and services.
The agreement now includes the addition of approximately 300 markets—resulting in market coverage across the 34 states served by Local Insight Yellow Pages, Inc., a wholly owned subsidiary of LIRH and publisher of Windstream-branded directories.
The number of local markets in which The Berry Company is now an authorized reseller of Yellowpages.com online advertising has grown to more than 820—reflecting full coverage across The Berry Company and Local Insight Yellow Pages markets.
With this new agreement, the Berry Company will also provide Yellowpages, the No. 26 ranked website in the U.S. according to media measure comScore, with local market content in the new areas.
The expanded agreement provides approximately 300,000 local advertisers within the Berry/Local Insight family with the opportunity to extend their reach to Yellowpages Network's 40 million unique monthly visitors.
The Berry Company will resell the full suite of Yellowpages product offerings, including enhanced advertising products such as Video Profiles, which are also distributed over Yellowpages’ YouTube channel.
"We're pleased to expand our relationship with AT&T Interactive, considering Yellowpages.com's extended distribution network and high levels of traffic," said Scott Pomeroy, president and CEO of Local Insight Media Holdings.
"We, in turn, provide access to the local advertiser, through a local sales channel that is uniquely positioned to advise small businesses on how to generate leads and measure results in today's complex, on-demand environment. Our objective is to continue to build our local search network, which provides advertisers with online and offline options for generating high quality leads."
"This expanded agreement creates opportunities to extend the value of Yellowpages.com to more local businesses in additional markets," said David Krantz, president and CEO of AT&T Interactive.
"Collaboration like this allows The Berry Company to offer exposure through one of the industry's most recognized local search brands, Yellowpages.com—and complements the coverage of AT&T's existing and unparalleled 5,000 plus sales professionals."
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