March 2009
Ten years ago the UK fashion retail market changed out of all recognition, with the arrival of Zara and Mango and the growth of H&M.
The impact wasn't simply the arrival of stylish affordable competitors, it was about the response we made to that challenge.
UK retail was given a wake up call to react or roll over and the better retailers reacted.
River Island sharpened up its image with a confident flagship on Oxford Street, New Look followed with their own statement of intent, Topshop continued to evolve its Oxford Circus store and many chain stores that had ignored their branded environment suddenly began to look more design-led.
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