March 2009
User experience design and development agency, EffectiveUI, has announced the appointments of Rebecca Flavin and Peyton Lindley to its key leadership team effective immediately.
Rebecca Flavin joins an elite group of women to hold a C-level executive position in the technology field as EffectiveUI's CEO. In her new role, Flavin will be responsible for reinforcing the company's vision and values in addition to strengthening strategic partnerships and client relationships. She joined EffectiveUI as chief marketing officer in 2006.
Peyton Lindley, EffectiveUI's former director of user experience, takes up the newly created position of executive director of UX design and technology. In his new role, Lindley will oversee the project management, design and development teams, streamline workflow process and focus on the company's continued commitment to excellence.
Lindley, who has extensive experience with team management, work flow process improvement and collaborative design methodologies, will primarily focus on the consistent delivery of excellence on all levels of project design, development, execution and client interactions.
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