March 2009
The Interactive Advertising Bureau (IAB) has launched the IAB Certificate in Interactive Advertising, a new educational credential earned after 40 hours of official training with the IAB or its approved partners.
This latest component of its Professional Development Program consists of a series of classes on platforms like social media and in-game advertising, and tools, such as metrics and yield management.
Drawing on the unique expertise of IAB’s members and staff, this program provides publishing, marketing and advertising agency professionals the key skills and competencies they need for success in the new media landscape.
It begins with six classes in the IAB Professional Development Program Spring 2009 and count towards the IAB Certificate in Interactive Advertising.
“The IAB is able to take a wealth of practical, working knowledge we've amassed over the years, as well as the in-depth proprietary research we’ve conducted, and combine that with the on-the-ground experience of our members to create an unsurpassed educational program that will train participants to do their jobs better or even advance into more significant roles in interactive media,” said Michael Theodore, VP, Member Services of the IAB.
“This program is part of our overarching strategy to educate the entire ecosystem on the latest tools and techniques in online advertising, and if you don’t know these basic skills, you’ll be left out.”
Classes coming up in March, for which registrations need to be made immediately, include:
March 17 Marketing with Social Media and Networks
Taught by Peter Spande, VP Sales at Federated Media. This class will provide an overview of the major players in the social media and social networking space, as well as successful strategies for leveraging online communities for marketing purposes.
March 25 Ad Operations for Account Execs
Taught by Ad Ops experts from AOL, New York Times and Univision. This class will provide an overview of the process of operations in online advertising campaigns, including lessons on how to speed execution and improve the bottom line. It will also focus on the ad ops role and the key operational issues account executives must be familiar with when selling to ensure their clients’ campaigns are successful.
The other Spring 2009 classes include:
April 7 Managing Multiple Sales Channels
April 23 Video Game Advertising
May 7 Understanding and Using Online Metrics
May 20 Yield Management Best Practices.
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