March 2009
The 21st century Cinderella need not wait for her prince to wear a glass slipper. From Kartell and .normaluisa comes ‘Glue Cinderella,’ a collection of transparent plastic ballerina shoes.
These graceful, amusing, simple and super-chic ballerina flat shoes come in three different two-tone versions: opaque/opaque or transparent/opaque, and a color palette of eccentric tones like deep blue and white, neutral beige and a trio of warm colors inspired by the Moroccan atmosphere of .normaluisa’s S/S 2009 collection: Kartell-red, violet and green. They are completed by the brand-new ‘crystalline’ version.
The ‘Glue Cinderella’ combine gracefulness and nonchalance, creating a simultaneously classical and futuristic mood, which makes them perfect both about town and on holiday. Their simple elegant form has been designed with painstaking attention to detail, from the hole in the back, making them easy to carry, to the low-cut uppers and the star that shapes the sole. They are shoes for true contemporary princesses.
The collection is the fruit of Kartell’s extensive knowledge of plastics and is mass-produced using injection-moulding technology that allows the creation of two-tone shoes combining transparent and opaque effects.
Lorenza Luti, Kartell’s marketing and retail manager is behind the idea of ‘Glue Cinderella’ and for that she picked .normaluisa, a young all-Italian label for a partner. Both share avant-garde strategies, strong personalities and a contemporary but times outlook.
“For me, Kartell is not merely a design company, but an authentic lifestyle brand,” Luti explains.
“It has been the leading brand in experimentation with plastics for sixty years and has made transparency its trademark. Consequently, when I started to think about a range of shoes, it was natural to give the product our imprint. Joining forces with .normaluisa–a brand I have known and loved since its foundation–was an equally natural choice, for it shares chic, feminine and timeless style.”
.normaluisa adds, “For .normaluisa the future is yesterday. Kartell’s ‘Glue Cinderella’ shoes have enabled us to project the fairy tale of Cinderella into tomorrow, for all the Cinderellas of today.”
The ‘Glue Cinderella’ Kartell by .normaluisa flat shoes will make their international debut at the Milan Fashion Week, when they will be worn by the models on the catwalk for .normaluisa in September.
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