March 2009
Global digital advertising services company, AdGent 007, has entered an online ad sales agreement with Conde Nast digital.
Under this agreement, AdGent 007 will represent online ad sales outside of North America for Wired.com, Style.com and Men.Style.com. This agreement empowers media buyers around the world to purchase their home country’s online traffic to these sites via AdGent 007, an important benefit considering the increasing amounts of international traffic U.S. sites are experiencing.
“We’re excited for the opportunity to help an online publishing powerhouse like Conde Nast Digital connect premium brand advertisers with their international audiences,” said Cameron Yuill, founder and CEO of AdGent 007.
“As a portion of Wired.com, Style.com and Men.Style.com traffic is coming from international markets, Conde Nast Digital recognizes the efficiencies in having an established agency aid in selling that ad inventory.”
AdGent 007 is the first ad services firm that specifically targets international traffic, enabling advertisers to reach their target audience wherever they are on the Web. The company combines its global sales force with a targeted marketing approach and technology to match premium publishers with premium advertisers.
Unlike ad networks, AdGent 007 offers brand advertisers and media buyers the ability to select where their campaigns will run to reach specific target audiences.
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