March 2009
Digital specialist, Neo-Pangea, has been accorded a Gold ADDY by the Philadelphia Advertising Club for its experimental timeline created to promote National Geographic’s ‘Aftermath’ special which looks at what Earth would be if all humans disappeared suddenly.
The interactive breaks new ground as being the first three-dimensional universe where a visitor can navigate through not only space, but time. It consists of a landscape that features wildlife, a house, a nuclear reactor, a car, and a distant city. As the user scrolls down the timeline into a future with no humans, different animals became dominant, the buildings and car deteriorate, and the nuclear reactor melts down and crumbles. Also, text, image, and video windows provide additional information–for instance, 230 years from now what happens to famous structures such as the Eiffel Tower and the Statue of Liberty.
"We're really proud of the work we did on 'Aftermath', we were able to not only bring to life ideas which a human would never see -- but build it in a way which technically has never been done before," said Neo-Pangea Creative Director and Executive Hot Sauce Drinker Brett Bagenstose.
"The team at the National Geographic Channel gave us a lot of leeway to create something that we think really complemented their concept."
As a Gold ADDY Award winner, Neo-Pangea's ‘Aftermath’ Timeline will advance to a regional competition. If it is successful there, it will be entered in the National ADDY Competition.
Given out by the Philadelphia Advertising Club, the ADDY Awards are considered to be "the industry's largest and most comprehensive program for recognizing creative excellence."
The awards are voted on by a panel of renowned creative directors from some of the world's most prestigious advertising agencies.
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