March 2009
The Future Lions global student advertising competition, hosted by AKQA in collaboration with the Cannes Lions International Advertising Festival, is calling for entries to its 2009 competition.
The annual challenge asks students to develop an idea for advertising a global brand in a way that would not have been possible five years ago.
There are no rules in terms of media or technology, no restrictions around product or target audience and no fee to enter.
Winning concepts will be honored at Cannes Festival in June, bringing the global festival some fresh perspective and giving the students a chance to show their work to the world's leading agencies.
Concepts can rely on new media types or use traditional media in completely new ways.
The students submitting the five winning ideas will win registration to the festival in Cannes, France as well, and be honored with a Future Lion Cub, a limited edition toy designed by AKQA, as recognition for their creative achievement.
The deadline for submissions is May 4, 11:59 PST.
Upon winner's notification, students automatically win a customized Flip Mino HD camcorder to document their journey to Cannes.
For the second year, Future Lions will also recognize the Future Lions School of the Year for the individual school landing the most student submissions to reach the final round.
For submissions, visit www.futurelions.com.
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