March 2009
Los Angeles-based directing collective Syndrome has concocted an irresistible new batch of confectionary goodness in the latest :30 spot for New Balance via Ryan Partnership.
Chosen to help launch the Candy Collection, New Balance's colorfully cool new brand of footwear for tweens, Syndrome have taken inspiration from old school pinball machines, childhood board games and the tasty sweets we all remember as kids to deliver a surreal sugarcoated ride through an elaborate gumball machine.
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With their irresistible ice-bottom soles and mouthwatering colors, the New Balance Candy Collection has style for miles and is guaranteed to satisfy any tween girl's fashion sweet tooth.
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