March 2009
Social entertainment company, Conduit Labs, has announced the launch of Loudcrowd.com, an online community for music fans.
Designed for consumers that want to do more than just listen, the Loudcrowd experience provides a constant stream of new music while offering an evolving and connected series of music-themed games with friends.
Through synchronous game play and interaction with others, users can earn a variety of virtual goods for use within the site, including music tracks that can be collected and customized for group play lists.
The site debuts with more than 50 artists and over 250 songs, more than any other music game has achieved at launch. The initial lineup includes Justice, Phoenix, Santigold, Friendly Fires, and dozens of other artists, including unreleased tracks from The Twelves.
"There are many places to listen to music online, but most offer passive activities or lack actual social interaction," said Nabeel Hyatt, CEO Conduit Labs.
"Like the collective experience of attending a concert with friends, Loudcrowd will recapture the active social experience of music. We are striving to create a new platform that allows people to connect with music and friends in ways they never have before."
Upon entering the site, visitors will experience a music play list in real time with friends around the world, capturing the social music experience of a party, club or concert. From there, users can engage with the music and with other players in a variety of ways:
Launching with a broad range of record label partners allows Loudcrowd to program the latest new and exclusive music for its visitors. Partners include the Beggars Group (representing 4AD Records, Matador, Rough Trade and XL Recordings), Domino, DFA, Downtown Records, and Modular.
Loudcrowd offers a unique social gaming environment through which labels and artists have the opportunity to engage with their audience in a new way. The site also generates value for music by allowing labels to monetize their recordings and artist brands supplemental to existing sales channels through the sale of music-related virtual goods on Loudcrowd.
"We understand that the way people consume music is evolving, and we are committed to building more interactive, creative channels for our artists," said Simon Wheeler, Director of Digital, Beggars Group.
"Loudcrowd is the first web community I've seen that is built around discovering and interacting with music through games, and represents the type of new revenue stream and business model our industry needs to embrace."
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