March 2009
AOL’s Platform-A, a leading advertising platform in America with a 91% reach across the Internet, has announced that it will now offer advertisers the full-service benefits of ADTECH’s ad serving system for delivering brand messages to their customers.
The company previously utilized DoubleClick and has now replaced those systems with ADTECH’s technology, which lets Platform-A deliver ad campaigns across AOL’s MediaGlow properties.
“The ad serving switch from DoubleClick to ADTECH is a major milestone for Platform-A and our advertising partners. Acquiring ADTECH was a smart, strategic move that saves the company millions of dollars each year and allows us to more effectively serve display, video, and mobile campaigns across the MediaGlow properties and our third-party networks,” said Greg Coleman, president of Platform-A.
“In January, Platform-A reached more than 174 million unique visitors, and now that we’ve switched our ad serving to ADTECH, we’re in a stronger position to help advertisers reach those consumers more efficiently and build brands that perform online.”
“Bringing our ad serving technology in-house was one of the most complex technological challenges we’ve undertaken, and now that our project is complete, our systems can deliver ad campaigns faster than our former DoubleClick solution,” said Freytag.
“Even in a turbulent economy, ADTECH’s business continues to grow, which is a testament to the brand value that ADTECH brings to online advertisers. ADTECH is committed to being a business partner for our customers. We don’t deliver a technology–we deliver solutions that ultimately help drive revenue for digital advertisers.”
In conjunction with today’s announcement, Platform-A also announced that Freytag has been promoted to SVP Platform-A, in addition to his role as CEO of ADTECH.
Since taking the position of CEO in 2005, Freytag has overseen the growth of ADTECH’s business in Europe and the United States.
Freytag joined ADTECH in 2000 as VP Corporate Communications and in two years rose to become Chief Operating Officer.
AOL acquired ADTECH in May 2007 with the strategic goal of leveraging its flagship product, the Helios IQ ad serving platform, to enable web publishers to manage, serve, and evaluate virtually any kind of digital advertising campaign.
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