March 2009
Media is launching the Asian Marketing Effectiveness awards (AME) into a two-day festival.
The awards and the conference will be aligned around the effectiveness agenda, and will be held at the Grand Hyatt in Hong Kong from the 26th to the 27th of May.
The AME festival will bring together senior clients and agency management to debate communications effectiveness in Asia-Pacific - a particularly important topic in recession-dominated 2009.
The positioning of the AME festival is that it will be the best place to discuss, learn and celebrate "proven creativity" in the region.
The AMEs competition is now its seventh year, and is widely respected in the region. There is a broad range of strategic and creative criteria, with results being the most important.
The AME 2009 entry kit is available at the official AME website and entry deadline is on the 24th of March.
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