March 2009
Bunch have completed stage two in the brand development of Institut Parfumeur Flores, based in Zagreb, Croatia.
Stage one of the comprehensive identity was completed last year and focussed on establishing the brand through stationery and various key in-store elements.
A set of flowers was designed which can be used in isolation or together to communicate the identity.
Stage two sees the brand grow in detail throughout the store with the flower palate keeping it playful and diverse.
The identity was applied to bags, stickers, pencils, ribbons, labels and a large interior sign was detailed with silhouetted perfume bottles spelling out the company name.
Aside from developing brands, Bunch use their wide range of specialisations within print, web, motion graphics and production to create intelligent and consistent solutions for their diverse clients.
Their clients include Kemistry, Tonic, Avenue A Razorfish, Diesel and 55DSL.
They believe that creativity, clarity and consistency are the keys to successful design.
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