March 2009
Microsoft has launched its new Web browser, Windows Internet Explorer 8 (IE8), that promises to be easier to use, faster in searching and comes with a host of leading-edge security features as a response to users’ increasing concerns for online safety.
Following extensive customer research sessions, IE8 now blocks two to four times more malware attacks than other browsers (as confirmed by independent security product testing firm, NSS Labs) and cuts down search, mapping and sharing time.
A new study commissioned by Microsoft and the National Cyber Security Alliance and conducted by Harris Interactive Inc. shows that 91 per cent of adults in the U.S. are concerned about online threats in the current economic climate, and 78 per cent are more likely to choose a Web browser with built-in security than they were two years ago. Also, numbers show that 37 per cent are less likely to shop online because of the need to divulge personal details.
"Customers have made clear what they want in a Web browser–safety, speed and greater ease of use," said Steve Ballmer, CEO of Microsoft.
"With Internet Explorer 8, we are delivering a browser that gets people to the information they need, fast, and provides protection that no other browser can match."
In addition to offering improved security and privacy protections, IE8 is one of the fastest browsers on the market today, beating other top browsers in page load time on almost 50 percent of the 25 top comScore Inc. Web sites. It also helps people save time while using the Web with easy-to-use new features, including the following:
Accelerators Accelerators make it faster and easier to perform common tasks online by making Web-based services such as ESPN.com, Live Search and Sina available for use directly from the page people are viewing. Users can simply right-click a word or phrase and instantly map, e-mail, or share it.
Web Slices Web Slices in Internet Explorer 8 makes favorite information from sites such as Digg, Yahoo! Mail, OneRiot, and eBay instantly available wherever someone goes on the Web.
Visual search suggestions The Instant Search Box in Internet Explorer 8 enables rich, real-time search from sites such as The New York Times, Amazon.com and Wikipedia, as well as sites from people's own Favorites and History, complete with visuals and detailed information that saves time.
"We are excited about Internet Explorer 8 for several reasons, including its ability to provide our customers with updates to eBay products using Web Slices so they can keep track of their buying activity while surfing the web," said Matt Ackley, VP Internet Marketing and Advertising at eBay.
"The new ESPN Web Slices on Internet Explorer 8 make it easy for sports fans to check on the latest news and sports videos in a new and exciting way," said Jason Guenther, VP technology and product development at ESPN Digital Media.
"We have a heritage of leveraging technology to deliver the best sports content to fans, and this is another example of our dedication to that."
IE8 can be downloaded in 25 languages at http://www.microsoft.com/ie8.
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