March 2009
Stealing the spotlight from celebrity guests and runway confections at designer Kevan Hall's March 19 fashion show was a custom-designed, one-of-a-kind dress that features real cranberries.
The designer, renowned for his incomparable tailoring and sensuously draped, streamlined silhouettes, created the cranberry dress in celebration of new Dial Antioxidant Body Wash with Cranberry & Antioxidant Pearls, available nationwide this month.
Following the fashion show, the dress will be auctioned on ClothesOffOurBack.orgto benefit children's charities including The Children's Institute.
Flirty, fun and designed to show a little skin, the Kevan Hall original is made of heavy, cranberry-hued linen adorned with more than 2,000 real cranberries. The berries trim the full, knee-length skirt and cover part of the one-shoulder bodice.
"Showing off great skin is always in style, which is what I love about this asymmetrical, open neckline. And it looks gorgeous on Molly, who knows the importance of healthy skin," said Hall.
"I also used more than 2,000 cranberries in the construction of the dress, which was a unique experience. I've never worked with fruit as a clothing material before and I'll never look at another cranberry the same!"
"Every year, I look forward to fashion week and supporting L.A.'s talented young designers," said actress Molly Sims, who wore the cranberry dress on the red carpet at the Kevan Hall fashion show.
"I had so much fun working with Kevan on this collaboration, and I can't wait to wear it. I've been getting my skin red carpet-ready by using Dial(R) Antioxidant Body Wash with Cranberry & Antioxidant Pearls every day, and I love how healthy and youthful my skin feels!"
Bidding on the one-of-a-kind cranberry dress begins March 20 at www.ClothesOffOurBack.org.
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