March 2009
Davie Brown Entertainment, part of The Marketing Arm, has named Lewis Henderson CEO. The long-time digital entertainment and marketing vet was most recently head of William Morris' digital practice and left the agency last month after nearly 20 years. Henderson will replace James Davie, who co-founded the agency in 1985 and is retiring later this year.
In his new role, Henderson will be charged with expanding Davie Brown's offering to include digital marketing and entertainment strategy.
As head of William Morris' digital practice, Henderson built digital entertainment businesses on behalf of the agency's clients across film, television, music, publishing, theater, sports, corporate and international. Henderson drove a number of the industry's most notable technology and media partnerships, having counseled many of today's leading companies from the broadband, mobile and video game arenas. Most recently Henderson worked with Habbo, the largest virtual world for tweens, and negotiated deals with Fremantle's ‘American Idol’ and NBC's ‘Heroes.’
Prior to the launch of William Morris Digital in 2006, Henderson was a co-founder of WMA's corporate consulting division. In this post he advised Fortune 500 companies on entertainment marketing as well as content development, licensing, acquisition and distribution. Henderson has consulted with a number of international brands and organizations, including Nokia, Pfizer, 24 Hour Fitness, Monster.com, U.S. Olympic Committee, NFL, British Telecom and Compaq.
Henderson is the third senior-level executive to join Davie Brown since the beginning of the year. In February, Rob Souriall, the former VP for strategic marketing and promotions at Disney Music Group's Hollywood Records, joined Davie Brown as its new SVP for music and gaming. Chalcea Park, who previously served as EVP of Platinum Rye Entertainment, was named Davie Brown's MD for talent and licensing in January.
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