March 2009
The new Gravity Defyer athletic shoes are a departure for the comfort shoe line. Their primary mission to date has been solely focused on comfort. The new athletic shoes however, are for competition and are the result of 3 years of research and development by inventor/CEO Alexander Elnekavah and his Impact Research Technology Group.
It is the first athletic shoe to combine EVA with specially developed polymer compounds and the reciprocal shock absorbing system that has made Gravity Defyer a leader in comfort shoes. Among the many features of the new shoes are a stiffer suspension and a unique semi-solid “edging system” which augments the primary spring systems and returns improved response when cornering or changing angular momentum.
Gravity Defyer Shoes have come to prominence through the application of advanced technology to comfort shoes. Since their introduction in 2003, Gravity Defyer Shoes (Gravitydefyer.com) have been featured in magazines and industry journals throughout the United States and all over the world. Unlike a traditional shoe, Gravity Defyer shoes patented design feature a combination of absorbent polymers and a patented reciprocal shock absorber system. These “spring shoes” look like any quality dress or casual shoe, so people can experience these pain relief shoes without the stigma associated with orthopedic footwear.
Comfortable shoes are much sought after by people of all ages, but especially those experiencing pain due to advancing age or medical conditions which cause pain in the foot, legs and even the lower back. Doctor’s believe that footwear designed to relieve stress and reduce impact from walking; running or standing might be an effective way to combat these conditions. The new shoe line is rumored to be an athletic shoe for sports, cross-training and casual wear. It features substantial improvements on the original Gravity Defyer comfort shoe line as it has been designed for competitive use.
Though he did not expect to field questions about the new Gravity Defyer until later this year, Alexander Elnekaveh, Inventor of the original Gravity Defyer spoke briefly at the WSA show in Vegas to a group of retailer stores owners and CEOs, “The original Gravity Defyer’s have helped people relieve pain, be more active and even lose those extra pounds. I promise our new athletic shoe line will make any athlete better. Many new records will be broken. Our new Athletic footwear will change the footwear industry, and without a doubt it will change our consumer’s life for the better. Imagine what life would be like if you were faster, could jump higher and walk faster. You could workout harder and longer without pain. Today is a new day for athletic shoe wearers. Now it is time for them to reach for the stars!”

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