Sibley, who has been with MTV for a decade and was most recently Senior Vice President and General Manager, International Marketing Partnerships, assumes his role in July and will be responsible for both the pay television and digital media sectors.
He reports to Nigel Robbins, President, MTV Networks Asia Pacific and will be based at the company's Sydney headquarters -- Sibley takes over the role of Managing Director from Robbins, who was promoted to President of Asia-Pacific in January 2006 following the departure of Frank Brown last September (Marketing Weekly, September 5).
Robbins also announced a reallocation of senior management staff members within the MTV Network offices - Andrew Hoppe, currently Vice President of Programming and Production in Sydney, will relocate to the network's regional headquarters in Singapore in June to take on the expanded role of Vice President, Digital Media and Programme Strategy. He will report to Laurent Verrier, Vice President/General Manager, Digital Media, MTV Networks Asia Pacific. Also, India Bent, currently Vice President, Marketing, Communications and Events Management will now hold the title of Vice President, Talent & Artist Relations (TAR) and Event Management, MTV Networks Asia-Pacific where she will work with MTV's Australian and Asian teams for the MTV, VH1 and Nickelodeon events.
Meanwhile, the network has also partnered with Korean multimedia developer Wizmaz to launch a customisable on-demand music and entertainment broadband and mobile community platform in Korea tagged MTV BOOMBOX.
To launch in three phases beginning this month, MTV BOOMBOX will feature a combination of free and paid streaming and downloading services, and allow users to personalise homepages, blog, podcast, and conduct file uploading on their PCs, mobile phones and MP3 players.
This initiative marks MTV's push towards the digital realm, working across online and mobile platforms. A global movement, MTV aims to triple its digital revenue with MTV CEO Judy McGrath and her Digital Media Chief Jason Hirschhorn helming the push towards the new direction. For more on MTV's latest strategy, Advertising Age MediaWorks has the full story.
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