March 2009
Gen2Media, a fully integrated digital media, technology and marketing company, has signed Video Network/Platform Agreements with Emmis Communications to develop online television channels for top rated Emmis radio stations serving the New York City and Los Angeles metropolitan markets.
Specifically, New York City stations include: WRKS-FM (98.7 KISS-FM - Urban Adult Contemporary); WQHT-FM (HOT 97 - Rhythmic/Hip Hop) and WRXP-FM (101.9 - The Rock Experience). In Los Angeles, stations include WPWR-FM (Power 106 - Rhythmic/Hip Hop) and KMVN-FM (Movin 93.9 - Adult Rhythmic Contemporary).
In mid-2008, Gen2Media transformed Emmis' top rated HOT 97 station (Hot97.com) into a virtual, ad supported television network with the launch of HOT 97 TV, featuring a robust line-up of on-demand, HD quality music videos, exclusive celebrity interviews, streaming news headlines and original programming delivered on Gen2's Digital Video Publisher Application and managed using Gen2's Smart Content Management System.
In January of this year, Gen2 launched 98.7 KISS-FM TV (987kissfm.com) and 101.9RXP TV (1019rxp.com); POWER 106 TV and Movin 93.9 TV will follow within the next 30 to 45 days.
Benjamin Finley, who was recently promoted to the new post of VP, eTV, Brand Content Solutions, at Emmis Communications in New York said, "Gen2Media provides Emmis with greatly enhanced online video programming flexibility and the means to create 'stickier' and more immersive, interactive and full-featured experiences for our radio affiliates' audiences that are on-strategy and on-demand. What's more, we are able to offer our advertisers targeted, quantifiable and measurable on-air and online exposure to our brand loyal audiences, thus accentuating the reach and positive impact of their advertising dollars."
According to an August 2008 study conducted by market research firm Bain & Company, high demand for premium video inventory resulted in CPMs two to three times greater than display ads on average.
"Gen2Media's business model provides our clients with the perfect alignment of consumer and advertiser interests, which is why it is proving so successful," said Mary Spio, president of Gen2Media.
"Through our patent pending, turnkey video delivery platform, Gen2 is empowering Emmis with essential scalability and flexibility to improve the revenue generating potential and ROI of their web properties, while increasing the effectiveness of their advertisers' brand building and messaging campaigns. By teaming with us, everyone wins - especially the consumer who ultimately enjoys truly rich and compelling video content that speaks to their individual music entertainment preferences."
Gen2Media chairman and CEO Jim Byrd added, "It is very telling that Gen2Media now has more than 28 million (and growing) viewers populating our multi-channel distribution network. Our network partners, like Emmis, get the best online video platform on the market and a capable team to help them build their video channel with virtually no capital outlay. Moreover, they get a state-of-the-art online television channel for publishing their content, products and messages and they benefit from creating new revenue streams from selling advertising on this branded channel or through delivering branded content to their viewing audiences."
"We are perhaps most proud of the fact that through our platform, our channel partners achieve unparalleled audience engagement. Industry statistics reflect that typical web site visits last less than one minute. Conversely, our users remain on site, on average, for seven to eight minutes. This equates to greater brand loyalty for advertisers and measurable brand extension, as we work to syndicate their marketing content and messaging across our other platforms, potentially reaching millions of socially networked consumers. We are very proud and excited to be working with a world class media organization like Emmis Communications."
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