March 2009
CollegeHumor Media, a collection of leading online entertainment companies operated by IAC , has acquired SportsPickle.com, expanding CollegeHumor Media's portfolio of content sites that appeal to the young adult male demographic. Terms of the deal have not been disclosed.
Created as a sports humor and satire site by DJ Gallo, SportsPickle.com's content has attracted a loyal audience ripe for expansion across the CollegeHumor Media properties. Known for its funny, entertaining and original content appealing to both consumers and advertisers, CollegeHumor Media caters to the same demographic of males age 18-24, showcasing the natural synergies between both brands.
"The acquisition of SportsPickle.com will catapult the CollegeHumor brand into the sports space, adding yet another vertical layer of appeal to our core audience," said Josh Abramson, president of CollegeHumor.
"DJ's editorial talent is unmatched when it comes to comedy and sports and we're excited to bring his voice to the CollegeHumor audience."
"CollegeHumor Media is regarded as one of the most successful pioneers in creating content that consistently appeals to a notoriously fickle demographic," said DJ Gallo.
"By joining forces, we can further enhance this appeal to an expanded user base without sacrificing tone or quality of content."
Over the next few months, CollegeHumor will redesign SportsPickle.com in order to enhance existing site features and functionality. DJ Gallo will continue to lead the editorial direction of the site in conjunction with the CollegeHumor Media management team.
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