March 2009
DDB Worldwide in San Francisco has been named agency of record for SoyJoy, an all-natural, nutrient-rich snack baked with whole soy and real fruit. The agency will begin immediately creating and executing a multimedia advertising campaign for the product.
"DDB demonstrated great expertise and passion in the food and nutrition arena that came through in their strategy and creative work," said Gary Kuchta, chief marketing officer for Pharmavite.
"We are excited about the partnership and confident it will help us take SoyJoy to the next level."
"We are thrilled to be selected as SoyJoy's new agency partner," said Lisa Bennett, DDB San Francisco Chief Creative Officer.
"The team is energized and anxious to begin working on what will be a truly integrated campaign."
SoyJoy is owned by Los Angeles-based parent company Pharmavite LLC. The DDB team consists of members from DDB, Tribal DDB and PhD all in San Francisco. DDB joins Pharmavite public relations agency of record Porter Novelli on the SoyJoy account. Both agencies are a part of Omnicom Group, Inc.
Pharmavite's portfolio includes the Nature Made vitamin, mineral, herb, and supplement brand - the number one selling broad-line brand of vitamins in the food, drug, mass, and club channels.
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