March 2009
iWidgets, the social syndication company, and Revision3, the TV network for the Internet generation, have teamed up to deliver fresh content from the hit show Diggnation directly to loyal fans. By using the iWidgets social syndication platform, Revision3 will syndicate Diggnation clips to Facebook, engaging fans where they are spending most of their online time and tapping into the native viral channels of the platform by updating news feeds and enabling targeted friend invites.
"Revision3's partnership with iWidgets provides another distribution channel for our quality content," said Ron Richards, Senior Director of Marketing & Product Management, Revision3.
"The Diggnation widget will offer our engaged and devoted fans the opportunity to share the Diggnation experience with their networks of friends, colleagues and classmates who appreciate similar experiences, exposing new and previously untapped audiences to a program that has become an Internet television phenomenon."
"iWidgets is all about virally spreading great content to where people are spending their time," said Peter Yared, CEO of iWidgets.
"Revision3's Diggnation has a rabid fan base and awesome content, and our platform gives Revision3 a new way to broaden their audience using a native Facebook widget. No other widget platform provides native and viral features, and we're excited to showcase our technology with Revision3 and Diggnation."
Viral applications from iWidgets also provide a unique revenue-generating opportunity for Revision3. The company can effectively monetize content within social sites through integrated advertising, pre-roll ads and brand sponsorships as part of their distribution to social sites.
With over 250,000 viewers per week, Diggnation is a weekly tech/Web culture show based on the top Digg social bookmarking news stories, featuring hosts Kevin Rose and Alex Albrecht.
The Diggnation widget can be found on the Diggnation Facebook Fan Page at http://tinyurl.com/diggnationFBwidget.
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