March 2009
Associated Content, a leading online publishing platform, has announced the appointment of Patrick Keane as CEO.
Keane's deep experience in digital media, advertising and technology maps perfectly to Associated Content's innovative platform and will help drive future growth and expansion.
Associatedcontent.com is one of the fastest growing ad-supported properties on the Web. Backed by investors Tim Armstrong, Canaan Partners and SoftBank Capital, the company boasts one of the most expansive consumer-facing, multimedia content libraries online today.
With a growing archive of more than one million pieces of unique content, Associated Content is rapidly expanding its network of 250,000 professional and amateur site contributors and has developed a proprietary platform that enables highly efficient human and automated curation, payment and editing.
As CEO, Keane will apply his extensive marketing and advertising experience to building the Associated Content brand, driving advertising sales and growing business partnerships.
Keane, while with CBS Interactive as chief marketing officer, was responsible for sales strategy, consumer marketing, advertising operations, field marketing, and research and analytics for all properties across sports, news and entertainment.
Before CBS, Keane spent more than four years at Google serving as head of advertising sales strategy responsible for developing and managing the strategic plans and relationships leading all "go to market" positioning and strategy for Fortune 500 advertisers and agencies. He was the original founder of Zeitgeist, Google's annual thought leadership forum, and built and led Google's North American field marketing team.
Prior to Google, Keane was VP and senior analyst at Jupiter Research where he contributed to all facets of their marketing and media research, as well as the company's conference division and business development.
Want to see what 24 hours of creative awesomeness look like? Click here.
This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.
