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Nike Taps Ogilvy Singapore For Win In Football Business

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April 2009

Ogilvy & Mather Singapore has been appointed by Nike South East Asia to help activate its Football business, commencing with the Fall/Holiday 09 seasonal campaign.


This new business win was a result of the agency’s successful launch of the Nike Running campaign late last year, and on the strength of its ability to deliver across multiple touch points, adding value through creative excellence and powerful insights along the path to purchase.

Nike has tasked the agency with creating strategic immersion marketing (activation) campaigns for the region, focusing on its football division. The campaigns will span digital, mobile, retail, guerilla and event marketing. The project(s) will run across Singapore, Malaysia, Thailand and Indonesia during the year.

“At Nike, we believe in striking strategic partnerships with our agencies who can tap a keen insight into our consumer mindsets and deliver upon our sporting vision for the region. Through the past success with Ogilvy, we hope to work on elevating the connection with our consumers and bring to life a new experience for the Nike brand,” said San Yin Mei, Brand Connections Manager, Nike Southeast Asia.

“I believe we stood out for our single-minded obsession for the game and for our passion for the brand,” said Robert Doswell, MD, Ogilvy RedCard.

“It was important to demonstrate our knowledge of the game, our ability to deliver deeper insights and strategic planning and our creative performance across multiple media platforms”.

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