April 2009
Jordan Brand, a division of Nike, has announced that SRC Universal Motown recording artist Akon will headline the musical performance during halftime of the 2009 Jordan Brand Classic, presented by Foot Locker, at Madison Square Garden on April 18. Previous year’s halftime shows have featured performances by T.I., Ludacris and Fat Joe.
Akon, one of the top hip-hop artists and producers in the music industry, broke out in 2004 with the release of his single ‘Locked Up’ and his second album ‘Konvicted’ earned him a Grammy nomination for the single ‘Smack That.’ He has had 23 Billboard Hot 100 songs and is the first solo artist to hold the top two spots in the Hot 100 two different times. He has also produced hits with artists Colby O’Donis, Lady Gaga and Leona Lewis.
“This year’s Jordan Brand Classic will feature the best talent in entertainment with Akon, a top artist in the music game, complementing the top players in the basketball game. An artist of Akon’s caliber brings with him an authentic sound and unique style, and turns an event into an experience taking the 2009 Jordan Brand Classic to a whole new level,” said Reggie Saunders, Director of Entertainment Marketing for Jordan Brand.
“We expect an electrifying halftime performance at the world’s most famous arena, Madison Square Garden.”
Performing the National Anthem at the 2009 Jordan Brand Classic will be new SRC Universal Motown recording artist Melanie Fiona, a singer/songwriter with a powerful sound blending the worlds of pop and soul. Her current single entitled ‘Give It To Me Right’ from her soon to be released album ‘The Bridge’ is climbing the R&B charts.
For more information, go to www.JordanBrandClassic.com
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